AITO's Partnership with Abu Dhabi's Luxury Dealer Launches China's "Channel Certification" Era in Smart Vehicles

Core Event & Key Data

Strategic Milestone: In early February 2026, Seres Group’s AITO brand signed a strategic cooperation agreement with the UAE’s top luxury car dealer group, Abu Dhabi Motors (via its subsidiary Performance Plus Motors). This marks not only AITO’s first overseas foray but also a critical first step in the globalization of the Huawei Harmony Intelligent Mobility Alliance ecosystem.

The “Gold Content” of the Partner: Abu Dhabi Motors is one of the most influential luxury car dealers in the Middle East with over 40 years of history, representing brands like BMW and Rolls-Royce. Its choice of AITO signifies the first substantive acceptance of a Chinese smart vehicle brand by an ultra-luxury channel system.

Preparedness for Action: AITO has completed market-specific adaptations for the Middle East. Its flagship model, the AITO M9 (AITO 9 internationally), has commenced test drives in the UAE, with the first shipment of vehicles already at the Port of Dubai, ready for immediate delivery upon launch. In 2025, AITO sold over 420,000 units in China, serving as the absolute mainstay for Seres (total NEV sales: 472,269 units).

Industry Insights

For Chinese Brands: AITO’s approach reveals that in an era of stock competition, the key to successful globalization may not lie in who moves faster, but in who integrates more deeply with local commercial ecosystems that possess “discursive power.” Identifying and securing partnerships with top-tier players in key markets may become a strategic necessity for leading brands in the next phase of globalization.

For Traditional Luxury Brands: A warning signal is sounding. Competition is no longer just about electrifying product lines but about the temporal relevance of the entire brand value system. When “intelligence” becomes a major decision factor for premium consumers, traditional giants must rethink how to build moats in this new dimension of value.

AITO SeresGlobalization MiddleEastAutoMarket SmartEV HuaweiHarmonyIntelligentMobility ChannelStrategy ChineseBrandPremiumization AutoGlobalizationNewParadigm UAE