2025 Automotive Aftermarket Development Forum in Beijing
Date & Time: Sunday, March 30, 2025 | 13:30-17:30 Venue: New Yunnan CrownPlaza Hotel, Beijing, China Organizers:
Messe Frankfurt SINOMACHINT Magic Cube Auto Aftermarket
Jointly Hosted by: China Automobile Dealers Association Aftermarket Parts Branch
Forum Chair: Qiu Dahai, Deputy Secretary-General, China Automobile Dealers Association Aftermarket Parts Branch
Event Agenda 13:30-13:35 | Host Opening 13:35-13:50 | Keynote 1: Overseas Market Data Analysis (Middle East, Southeast Asia, South America) – Opportunities for Automotive Aftermarket Companies to Go Global
Speaker: Wei Shuqi, Director of Automotive Overseas Business, EAC Eurasia Consulting (Germany)
13:50-14:05 | Keynote 2: Opportunities and Challenges of Auto Export to Eastern Europe
Speaker: Tang Shiyu Jia, International Partner, GNSGO Intelligent Technology
14:05-14:20 | Keynote 3: Global Automotive Aftermarket Data Interpretation and Value of Auto Parts Data Services
Speaker: Chen Hongji, China Regional Business Director, TecAlliance
14:20-14:35 | Keynote 4: New Opportunities for Auto Parts Cross-Border E-commerce Under New Trade Conditions
Speaker: Yi Peng, Category Lead for Auto Parts, eBay
14:35-14:50 | Keynote 5: Analysis of Cross-Border Target Markets for Automotive Aftermarket and Case Interpretation
Speaker: Su Jing, Founder, Le Yinghui Cross-Border
14:50-15:05 | Keynote 6: Data-Driven Auto Parts Overseas Expansion
Speaker: Zhang Yumei, Founder, Aipu Search Auto
15:05-15:20 | Keynote 7: Brand & Technology Empowering China’s Automotive Aftermarket Overseas Expansion
Speaker: Wang Hailiang, Head of Overseas Business Department, China Automotive Technology & Research Center
15:20-15:35 | Keynote 8: New Changes in Cross-Border Trade in 2025 and New Opportunities for Target Brands
Speaker: Duan Qihao, North China Lead, Amazon Key Account Development & Operations Team
15:35-15:50 | Keynote 9: Analysis of Russia’s Automotive Aftermarket Market, Policies, and Regulations
Speaker: Otenbay Zhandulat, Country Manager, ARC Technology
16:05-16:20 | Keynote 10: 2025 Auto Parts Enterprise Cross-Border Development Opportunities & Strategies – Shopee
Speaker: Liu Xiaoguo, Auto & Motorcycle Parts Category Lead, Shopee
16:20-16:35 | Keynote 11: B2B Enterprise Globalization – LinkedIn & Facebook Social Media Lead Generation & Pitfalls
Speaker: Wu Xicheng, Founder, Hengwei Cloud
16:35-17:15 | Roundtable Discussion: “Aftermarket ‘Going Global Community’ – Collaboration Between OEMs, Dealer Groups, and Supply Chains”
Chair: Qiu Dahai (Deputy Secretary-General, China Automobile Dealers Association Aftermarket Parts Branch) Proposed Guests:
✅ Auto Aftermarket (OEM Overseas Service Network Opening Plan) ✅ Dealer Leader of Thailand Auto (Pain Points in Chinese Parts Procurement) ✅ VP of International Business, Auto Parts Chain (Supply Chain Collaboration Cost Reduction Case) ✅ Overseas Transaction Solutions Lead (Cross-Border Transaction Safety & Policy) ✅ International Extended Warranty & Certification Lead (Cross-Border Warranty) Core Topics:
How can OEMs’ overseas channel resources be opened up to small and medium-sized parts enterprises? Pathways to break through 4S store procurement system certification barriers;
3 Launch of “MCAA Going Global Alliance” initiative on-site
